Why Invest In Culture?

Many think that social change work can only happen in grassroots or policy worlds. But culture is also an important space for social change. Science proves the efficacy of culture in organizing—art literally informs our identities while also connecting us to others AND activating the parts of our brain that govern optimism and shift perspectives. Furthermore, cultural organizing can simultaneously reach beyond and reinforce the work that policy, think tank, and grassroots organizers do. As the illustration below shows, distinct strategies can inspire different groups (the vertical axis) in different ways (the horizontal axis). The key is that we need to invest in each in order to “win”.

Furthermore, cultural organizing can simultaneously reach beyond and reinforce the work that policy, think tank, and grassroots organizers do. As the illustration below shows, distinct strategies can inspire different groups (the vertical axis) in different ways (the horizontal axis). The key is that we need to invest in each in order to “win”.

Artists and cultural leaders can be powerful allies to social change, but only when they have smart strategies and steady support to do so. That is where RPM comes in.

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RPM believes that while all artists have an unparalleled ability to effect positive change in the world, engaged and well-resourced artists do it better. Through workshops and retreats, peer networks, expert advisor briefings, DIY strategies, and more, RPM engages and inspires artists so that when they act, they are doing so in the most strategic ways possible—ways that amplify the existing messages and strategies of movements and generate vital resources.