My Morning Jacket’s Waterfall Project


RPM is excited to announce our latest partnership with My Morning Jacket!

The Waterfall Project, powered by RPM, is dedicated to supporting and promoting actions, big and small, for positive change in the world. With RPM’s help, MMJ will dedicate funds, established with portions of ticket sales from U.S. shows, and proceeds from special merch items and donations, to organizations working on the frontlines of the important issues.

“What’s great about a liaison like [Revolutions Per Minute] is that they know what is needed in each area [so] we can be more effective with our philanthropy.” —Patrick Hallahan (My Morning Jacket)

In 2015, the Waterfall will focus on supporting and amplifying environment and climate issues. The first beneficiaries include the following groups currently working on the frontlines of climate change, and building and implementing community-based solutions. They are:

RPM has worked with My Morning Jacket since 2009—after Jim James and Patrick Hallahan each participated in one of RPM’s Artist Labs in New Orleans—to help them raise funds & awareness for charity with add-ons and other effective mechanisms.

To read more about how My Morning Jacket have been incredibly impactful in their activism, philanthropy, and advocacy, click here. Find more about the Waterfall Project here or donate directly here.