My Morning Jacket Raises Funds & Awareness with Add-Ons

Since 2009, My Morning Jacket have worked with RPM to add $1 for nonprofits to the cost of every ticket sold. As a result of these ticket add-on tours, over $500,000 has been donated to 97 organizations across the US & Canada working on issues including: arts and music education, criminal justice, disaster response, environment, economic justice, health care, media justice, women’s rights, and more.

“What’s great about a liaison like [Revolutions Per Minute] is that they know what is needed in each area [so] we can be more effective with our philanthropy.” — Patrick Hallahan (My Morning Jacket)

In 2015, MMJ established the Waterfall Project. Dedicated to promoting actions, big and small, for positive change, the project supports organizations working on the frontlines of climate change. In addition to the $1 per ticket, fans hosted fundraisers along the tour route to raise money for the project.